Search · generative · answer engine optimisation

When people ask AI about you, make sure it answers right.

SGAO asks ChatGPT and Google's AI Overviews (and other engines on request) the questions your audience asks, records exactly what they say about you, and shows you how to fix what they get wrong.

A link is all we need. We read everything else from it, including who it is about.

We use your link to prepare the audit and your email only to reply. See our Privacy page. Privacy.

Question a1 · asked 3 times per engine
“Who is Arin Kestrel?”
Sample · fictional person
ChatGPTAbout them · correct
“Dr. Arin Kestrel is the founder and CTO of Northwind Ledger…” Cites arin-kestrel.example.
GeminiSomeone else
“Arin Kestrel is a product designer based in Sydney…” A different person with the same name.
Google AI OverviewsAbout them · wrong title
Calls them a medical doctor. Their doctorate is not in medicine.
Owns the name 67 /100
An illustration of a report row. Real reports show every answer, the sources each engine cited, and the model that wrote it.

AI answers before anyone visits your site

People now ask an assistant who you are, or who to hire, and read the answer. If you are missing, or described wrongly, they never reach your page to find out.

The same question gets different answers

Engines change their answers between days, between models, and with web search on or off. One screenshot proves nothing. You need the same questions, asked the same way, over time.

They repeat what other sites say

A stale directory entry, a look-alike domain or someone who shares your name can end up in the answer. Most fixes happen on sites you already control or can claim.

What we measure

Tell us what you are trying to solve. We measure that first.

For a person or a business. Pick any of these when you sign up, or leave them all and we measure all of them.

Be named in your field

When someone asks “who are the best … in Kuala Lumpur?”, are you in the answer, without being named in the question?

Score: Visibility

Fix wrong information

A wrong title, an old company, a claim you never made. We find what engines state about you and check it against your own sources.

Score: Accurate when named

Own your name

If others share your name, which of you does AI mean when someone asks the name alone? We measure it on every engine, then work to make it you.

Score: Owns the name

Rank on Google

Be on the first page when people search your field. We measure how often your own site is there for the searches in your question set.

Score: Search rank

Be the answer

Be the source Google quotes: the featured snippet, an answer under People also ask, or a source of the AI Overview.

Score: Answer spots

Show the right photo

Which photo appears next to your name, and is it really you? We ask the engines for your photo and check it against the portrait on your own site.

Result: your photo, someone else, or none

How it works

Measure, fix, measure again. On the same questions every time.

  1. 01

    You send a link

    Your website, or the repository behind it. We read who it is about, the facts you state, and the profiles you link to. No forms to fill in.

  2. 02

    We lock your questions

    The questions your audience would actually type, in English, Malay or Chinese. Once locked, they never change, so every later result compares fairly with the first.

  3. 03

    We ask every engine

    Each question goes to each engine three times, with web search and from the model's memory. A person reads every answer flagged as wrong.

  4. 04

    You get the fixes, then the proof

    What to change on your site and on the sites engines quote, in order of impact. Then we ask the same questions again and show what moved.

What you get

Scores you can check, answers you can read

  • Every score links to the answers behind it, word for word, with the sources each engine cited.
  • Answers are scored by fixed rules, and the model behind every answer is recorded. When a score changes, you can see why.
  • An audit of your own site: whether search and AI crawlers may read it, whether Google can index every page, its sitemap, language versions, links and speed, and whether it says clearly who you are.
  • In your language, English or Chinese: a report you can read, and a fix pack your developer or AI agent can work from, with the instructions ready to paste.
  • Facts are only ever taken from your own sources. We never invent anything about you.
Dr. Arin Kestrel
Goals: Own my name · Fix wrong information
Sample data
Owns the name
67 /100
+18 since last run
Accurate when named
71 /100
+9 since last run
Visibility
42 /100
No change
Needs a person
Is Arin Kestrel a medical doctor? · Google AI Overviews Wrong
Who is Arin Kestrel? · Gemini Check this
Sample numbers for a fictional person, to show the layout. Not a client result.

Before you choose

Five questions to ask anyone who measures what AI says about you

Ask us too. Each answer is something you can check in your own report.

Do you ask each question more than once?

Yes, three times on every engine. AI answers vary from one try to the next, so we count a change when it is bigger than that.

Are the questions the same in every report?

Yes. Your questions are locked before the first run, so every later report compares with the first on the same words.

Do you check what AI says against my own facts?

Yes. Every fact comes from your own site or documents, and a person reviews each answer flagged as wrong.

Can you tell when AI means someone else with my name?

Yes. We ask about your name on its own and record whose name each answer is about.

Can I see how each score is worked out?

Yes. Every score links to the answers behind it, and each report states the version of the scoring rules it used.

Plans

Start with one audit. Keep watching when it matters.

Every plan starts from your link and covers ChatGPT and Google's AI Overviews. Other engines, such as Gemini, Perplexity, Claude or Grok, are added on request.

Audit

One full picture, once.

RM 1,500 one-off
  • Up to 15 questions, locked, plus a photo check
  • Be named · Fix wrong information · Rank on Google · Be the answer
  • Own-site audit, including the photo engines use for you
  • Fixes in order of impact
Request an audit

Monitor

See it change, month by month.

RM 900 /month
  • Everything in Audit, first month
  • Up to 25 questions, re-run every month on the same questions
  • Before-and-after comparison
  • Alerts when an engine states something wrong
Start monitoring

Managed

We make the changes with you.

from RM 6,000 /month
  • Everything in Identity
  • We carry out the fixes, on and off your site
  • Several people or brands in one account
  • Your markets and languages
Talk to us

Prices in Malaysian ringgit, excluding SST. Monthly plans run for at least three months, because engines need time to pick up changes. Cancel any time after that.

Questions

Before you send your link

Is this SEO?

Partly. Search still feeds the answers when engines browse the web, so we check what search and AI crawlers can read on your site: access, indexing, sitemap and speed. But much of what AI says comes from other sites and from what the model learned, and that is where most of the work is.

Do you need access to my website?

No. We only read what is public. Changes to your own site come to you as clear instructions. In the Managed plan we can make them with you.

Someone else has my name. Can you help?

That is what the Identity plan is for. We ask the engines your name on its own, record whose name each answer is about, and work on the sources that tell the two of you apart.

Do you check the photo engines show for me?

Yes, in every plan. We ask the engines for your photo and check whether it is you, against the portrait on your own site. When it is wrong or missing, the fixes say what to change: usually a clearly named photo of you that engines can use.

Which engines do you check?

ChatGPT and Google's AI Overviews, the ones most people in Malaysia use. Other engines, such as Gemini, Perplexity, Claude or Grok, are added on request, when your audience uses them.

Do you use the ChatGPT and Gemini apps themselves?

We ask through each service's official API, as measurement tools generally do, and read Google's real results page for AI Overviews. The apps add their own settings, memory and pictures, so an answer in the app can differ from the one we record; send us a screenshot and we check it too.

Can you guarantee results?

No one can: the engines decide what they say. What we guarantee is the measurement. You see the same questions before and after every change, and what moved.

Find out what AI says about you.

Send one link. We take it from there.

We use your link to prepare the audit and your email only to reply. See our Privacy page. Privacy.